Every Village Has a Story

You Make It Digital!!

IMPRENT Poster

OBJECTIVE & PROGRAMME STRUCTURE

OBJECTIVE

Building Rural-to-Startup Pathways

To create a continuous pipeline from rural digital storytelling to entrepreneurial problem-solving, leading to startup ideas grounded in real community needs.

IMPRENT (Impacting Rural Entrepreneurship) is a student-driven initiative anchored by the Centre for Entrepreneurship Development (CED), Anna University.

Colleges across Tamil Nadu document rural and micro-enterprises through structured digital storytelling and ethical field engagement.

  • Institutional digital repositories
  • State-level showcases & hackathons

The programme bridges rural realities with entrepreneurial thinking, transforming grassroots challenges into actionable startup opportunities.

TIMELINE (TENTATIVE)

1

DIGITAL RURAL PROFILING

Faculty nomination ยท Online training ยท Village visits
FEB 2026

2

VISUAL STORYTELLING

Short films & posters ยท Faculty review
MAR 2026

3

STATE LEVEL HACKATHON

College events ยท State recognition
APR 2026

SCOPE OF INTERVIEWS

Rural Entrepreneurs Micro-Enterprises Indigenous Practices Enterprise Processes Challenges Problem Statements

TRAINING STRUCTURE

1
Programme Purpose & Context
+
Programme objectives, MSME relevance and storytelling value.
2
MSME Engagement & Ethics
+
Ethical engagement and professional interviewing practices.
3
Content Documentation Framework
+
Entrepreneur profile, journey, strengths and challenges.
4
Mobile Filming Techniques
+
Lighting, framing, audio capture and B-roll usage.
5
AI-Assisted Editing
+
Subtitles, noise reduction and transitions.
6
Final Output & Submission
+
Submission standards and formats.

RESOURCES

๐ŸŽฅ

Sample reference videos

๐Ÿ“˜

Short learning modules

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Editing tutorials

๐Ÿค–

AI tool usage guides

TEMPLATES

Template 1

Interview Question Template

  • Founder background
  • Business journey
  • Key challenges
  • Unique aspects
  • Future goals
Template 2

Editing Structure Template

  • Opening hook
  • Journey
  • Challenges
  • Vision
  • Closing
Template 3

Submission Format Template

  • Video specifications
  • File naming
  • Business summary
  • Key insights

SUBMISSION REQUIREMENTS

๐ŸŽฌ

Final edited video

๐Ÿ“„

Business summary

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Identified challenges

๐Ÿ“ˆ

Suggested growth opportunities

๐Ÿ–ผ๏ธ

Visual poster (Tamil / English)

IMPRENT โ€“ FAQ

Open FAQ PDF