Every Village Has a Story
You Make It Digital!!
TIMELINE (TENTATIVE)
DIGITAL RURAL PROFILING – FEBRUARY 2026
- HEIs shall nominate a faculty coordinator/E-Cell, with student teams comprising up to 10 members.
- Student teams receives a 3-hour live online training session on ethical engagement with MSME stakeholders, content documentation frameworks, mobile filming techniques, AI-assisted editing, and final video structuring
- Student teams visit allotted villages for rural profiling of micro-entrepreneurs.
VISUAL STORYTELLING – MARCH 2026
- Student teams convert field documentation into short digital films (1–3 minutes) and a visual poster either in Tamil or English.
- Faculty coordinators review submissions for Format compliance, Ethical standards and Content clarity.
STATE-LEVEL STORYTELLING HACKATHON – APRIL 2026
- Colleges may organize internal, college-level storytelling hackathons, on an optional basis.
- Entries are evaluated based on Story clarity, Authenticity, Visual quality and Social relevance
- Selected films are recognized at the state level and curated for official showcases, featured on CED Anna University platforms, STARTIFY portal and other partner and stakeholder channels
SCOPE OF INTERVIEWS
TRAINING STRUCTURE
Participants shall be oriented on the programme objectives, the role of MSMEs, the relevance of storytelling, and student contribution to development initiatives.
Training shall cover professional engagement with MSME representatives and enterprise stakeholders, including trust building, ethical documentation, and effective interviewing practices.
Students shall be guided to document entrepreneur profiles, business overviews, founder journeys, key strengths, challenges, future aspirations, and support requirements.
Participants shall be trained in mobile-based filming, covering lighting, framing, audio capture, process documentation, and B-roll usage.
Training shall introduce AI-enabled editing techniques, including subtitles, noise reduction, basic colour correction, transitions, and narrative structuring.
Students shall be instructed on final video structuring, recommended duration (2–4 minutes), and compliance with prescribed submission formats.
RESOURCES
- Sample reference videos
- Short learning modules on filming
- Editing tutorials
- AI tool usage guides
TEMPLATES
- Founder background
- Business journey
- Key challenges
- Unique aspects
- Future goals
- Opening hook
- Business introduction
- Journey
- Challenges
- Unique value
- Vision
- Closing message
- Video specifications
- File naming guidelines
- Business summary document
- Key insights submission
- Interview shots
- Workspace visuals
- Process shots
- Product visuals
- Ambient audio capture
SUBMISSION REQUIREMENTS
- Final edited video
- Business summary
- Identified challenges
- Suggested growth opportunities
- Visual poster either in Tamil or English
IMPRINT – FREQUENTLY ASKED QUESTIONS (PDF)
View PDFOBJECTIVE & PROGRAMME STRUCTURE
To create a continuous pipeline from rural digital storytelling to entrepreneurial problem-solving, leading to startup ideas grounded in real community needs.
IMPRENT (Impacting Rural Entrepreneurship) is a student-driven initiative anchored by the Centre for Entrepreneurship Development (CED), Anna University. The programme engages colleges across Tamil Nadu in documenting rural and micro-enterprises through structured digital storytelling.
Students undertake field-based documentation using mobile filmmaking and ethical engagement practices. These efforts result in high-quality digital stories and enterprise profiles that are curated into:
- Institutional digital repositories
- State-level showcases and hackathons
- IMPRENT Chronicles
- STARTIFY platform for innovation and startup development
The programme bridges rural realities with entrepreneurial thinking, transforming grassroots challenges into actionable innovation and startup opportunities.